Tag - How-To

lose customers

How Not To Lose Customers To Staff/ Competition

Did you lose customers to your staff/ competition?

Did you know you are 405 times more likely to be struck by lightning than not lose customers to your staff/ competition when you aren’t performing as expected.

This is the experience era. People don’t just buy goods and services anymore they also buy experience. For every bad experience your clients get you lose them and potential customers they could refer to you due to the fast spread of word of mouth. And technology has made it so easy for customers to switch loyalty just by a click on their devices.

When you lodge at a resort that gives you the Wow experience you tell your family and friends about your wonderful experience. Likewise if you have a bad experience you will tell everyone that cares to listen. Bear in mind that as humans we like to exaggerate and bad news travels faster. The people that listened to your tales will form their opinion of the place from your experience. Thus affecting the patronage of the resort.

In the scheme of things a customer knows, likes then trusts a company to do business with it. If the company keeps exceeding expectations it progresses into buy, repeat and best of all refer.

But when a company becomes cocky there’s a decline into distrust, you lose customers and eventually failure/ closure of the business.

As much as you strive to render top-of-the-range products/ services ensure your customer care and delivery people don’t cause you to lose customers.

How Not To Lose customers to your former staff/ competition.

Take care to avoid the following so you do not lose your hard earned clients:

  • Lackadaisical Attitude

As a business owner or entrepreneur you should eat, drink, breathe and sleep your business. You should be your Chief marketer and Ambassador not your staff.
There’s a make-up artist who works in the entertainment industry. She’s always sending her PA to represent her everywhere. Hardly meets with her clients. Her PA was practically the face of her business.

She had a major client who needed to do a project abroad. The client side-lined her and sent her PA abroad for the job on a retainer. That’s how she lost a big opportunity. Thence the PA now has her own booming business.
The client said they don’t know or trust her hence them snatching her PA.

  • Overreaching

You should not over promise and under-perform. Don’t sell what you can’t deliver. Clients will lose their trust in you. Do realize your customers can find the same quality for a lower price elsewhere.

A good example is don’t prolong things unnecessarily. An online store decided to make their Black Friday deals last one month. I had forgotten and made an order 3 weeks into their Black Friday. I waited patiently to no avail. After a week I called customer care to find out what the problem was. And was told the delay was due to the Black Friday rush.

Their normal mode of operation is you make an order and someone calls to confirm your order. But due to the rush no one from customer care called to confirm my order. And things got mixed up. As I write this post on Jan 22nd, 2018 I’m still waiting for my refund from 20th Dec.

They say they are the online store to trust but I had to tell them I no longer trust them. The customer care person that attended to me said they were short-staffed. In this case contract staff should have been employed to cater to confirmation and delivery.

  • Employee Dissatisfaction

When your employees are dissatisfied that’s the first thing a customer notices about your business. Thus the saying the happiness of your clients depends on the happiness of your staff.

I did have a boss who always promised to pay commissions, he never did. Neither did he create a comfortable work environment. Overtime three of the Sales reps left and individually set up the same business. Also took along with them a sizable chunk of his customers. He had to make trips to visit the customers to see if he could redeem some and his image. Unfortunately he only won back few.

  • Poor Customer Service

If possible record the conversations that your customer care personnel have with your clients. And for walk in clients ensure you have a supervisor that keeps your customer service in check. Consistency, reliability, and responsiveness is key to retaining your clients.

  • Overworked and Understaffed

Remember the online store I mentioned above? The delivery men were outright rude and under-performing. It was while discussing with one he said he had to deliver items to 70 places that same day. Clearly he’s overworking and it’s taking its toll on him.

lose customers

  • Lack of product knowledge

A typical example of this is where I buy my fish feed from. I dialed the number on the receipt to ask if a brand of feed was available, in what size and amount. The guy that picked couldn’t answer my questions. He spoke like he didn’t even work there yet he did. Due to his ignorance I went elsewhere to make my purchase.

  • Refusal to reward customer loyalty

Nothing gladdens the heart of your customer more than knowing they are appreciated. Reward your customers either old or new. Think of creative ways to recompense them. It could be as little as calling on their birthdays or anniversaries. Also you can give awards to them.

In Conclusion

Study shows that it is 5 to 25 times more expensive to acquire new customers than to retain new ones. So you may want to think twice before you lose your existing clients. Avoid having a lackadaisical attitude to your business, reward customer loyalty, know your products and services, don’t overreach, improve your customer service, don’t overwork your staff and ensure your staff feel like they are part of the family.

Intrapreneurship Concept: How To Save Your Business Now

Several businesses got into a rut but something came along and saved them. You ask what? It’s the Intrapreneurship Concept.

What’s the Intrapreneurship Concept?

Gifford Pinchot III, an author coined the intrapreneurship concept in the late 1970’s.

Pinchot opined that intrapreneurship was the merging of an entrepreneurial spirit with the resources of a large corporation.

Intrapreneurship concept involves creating a new and self-funded organisation within the auspices of an existing company.

It involves creating or discovering new ideas, methods or opportunities for the purpose of creating value.

Trust me to always break things down for you. Intrapreneurship is simply an entrepreneurial venture by an employee within an entrepreneurship.

Simply a start-up within a start-up. Also known as employee entrepreneurship.

If you are an employee in a large organization with entrepreneurial tendencies but don’t want to leave the safety net your job provides then by all means introduce the intrapreneurship concept to your managers.

Intrapreneurs enhance existing products/ services and methods or create new streams of income for the company.

They are brought in to solve existing or envisaged problems.

Intrapreneurship Concept

These are people that just can’t wait to bring their ideas to life. They change corporations from within.

Probably you have the qualities of an entrepreneur but you feel fear and lack the finance.

Don’t fret the intrapreneurship concept is for you.

Intrapreneurship is an incubator and catalyst for innovation especially in large organisations.

It takes away bureaucracy thereby speeding up growth and productivity.

Most employees are too scared to take risks but intrapreneurs are employees on steroids.

Unlike an entrepreneur the intrapreneur doesn’t bear the cost if there’s a loss in the venture.

An entrepreneur may not be able to foot his bills while starting out but an intrapreneur still gets his salary.

He is a visionary and spots successful trends before anyone else.

Intrapreneurship concept

Intrapreneur analyzing trends

Hence the backbone of any successful company is the intrapreneurship concept practised within it.

Therefore they should be encouraged and compensated adequately for their contributions.

As a business owner you should encourage your employees that exhibit entrepreneurial traits.

Have them become Intrapreneurs. For the greater good of your business.

This shouldn’t scare you thinking they are the only ones benefitting from this.

Intrapreneurship Concept

Fun boardroom

Your organization will own whatever innovation they come up with while with you.

But always remember they are self driven so don’t be in their space.

Therefore if your business is in an innovation rut just opt in to the intrapreneurship concept.

Be well aware that boredom will become a thing of the past for your employees.

Because there’s always a new project to look forward to.

As an employer you are sitting on a goldmine of ideas; use it.

Businesses are now keying into this phenomenon. Such as Deloitte, GFK, Accenture, Ashoka, Barclays, 3M, AT&T, DuPont, Google, Sony and even Toyota.

Google allows its technical employees spend up to 20 percent of their time on projects of their choice. This freedom is called “license to pursue your dreams”.

That’s how Marissa Mayer, one-time VP of Google’s search products described it in the Fast Company magazine.

Characteristics of An Intrapreneur

• Result Driven and Passionate

Intrapreneurs are self driven to achieve desired results in all they set out to do. Hence they are very focused when on a task.

Other people give up when they encounter roadblocks but due to passion an intrapreneur keeps pushing.
This helps them survive unnecessary criticism and skepticism.

Intrapreneurship Concept

Passion

Through their passion they keep others engaged and inspire others to join them in their change evangelism.

• Pivot

They know when (the right time) and how to pivot.

Intrapreneurs know to change their business strategy when it’s not working. As well as the right time to do it before incurring too much loss.

Steve Jobs pivoted Apple from confusion to a high flying consumer electronics range company.

They aren’t afraid to admit a course isn’t going as planned nor do they fear to change course when it’s not working.

• Entrepreneurial Spirit

An intrapreneur just like the entrepreneur isn’t afraid to take calculated risks. Certainly he’s always willing without fear.

This spirit also encompasses the ability to think visually and ahead as well as brainstorm.

Intrapreneurs are quite tenacious even in the face of failure. They are very confident which could be confused with cockiness atimes.

• Diplomatic and Ethical

Due to the nature of Intrapreneurship, employee entrepreneurs ought to be diplomatic and ethical.

They come in to boycott bureaucracy hence they know how to avoid clashing with anyone especially in authority.

And Intrapreneurs are quite ethical in manner; setting aside personal emotions to do right.

• Creative and Innovative

Creativity gives them the ability to see things differently. They see the potentials others don’t.

It allows intrapreneurs to patiently toil with ideas and hone them into fully developed plans.

Also known as ‘greenhousing’, just like the greenhousing concept in gardening.

Intrapreneurs greenhouse ideas that every other person seems too busy or discouraged to carry on with.

• Resourceful

They know where and how to get resources. Whether it’s a network or individuals with the right skill sets and tools.

Intrapreneurs know the value of their network and resourcefulness whilst they use it appropriately.

They know how to efficiently use the resources at their disposal and find resources without having to pay for them.

• Spot trends and Adaptable

Intrapreneurs spot trends early on before anyone.

They are quite intuitive, able to identify the tiny signals that others miss or choose to ignore.

While others discard little occurrences that can cause disruptions in a market or industry, intrapreneurs pay attention and keep records.

Trend analysis

And when these disruptions happen Intrapreneurs are quick to adapt like fish takes to water.

Because they are quick responders and flexible.

• Provide Value

Intrapreneurs always add value to the organization.

They know they are an investment hence they strive to impact their colleagues and the organization as a whole.

Always empowering themselves and their colleagues for the growth of the business.

• Mentors

Mentoring is a form of training, influence and knowledge sharing.

Intrapreneurs always look out for mentors who can influence their creativity and are great mentors as well.

They are always willing to share their knowledge with others.

Organizations see exponential increase in their creativity and productivity with mentorship.

• Apt Learners

Intrapreneurs are fast learners who are always learning.

Whether it’s for personal or professional reasons, they always strive to better their creative and productive ability.

They always pick valuable lessons from every situation. The more they learn, the better they perform.

Objectives of Intrapreneurship Concept

• Innovation

Innovation is the key ingredient for progressive growth in any organization.

Corporations are fond of not innovating or innovating once a year. This can’t sustain the business’s growth.

Intrapreneurs constantly turn the wheels of innovation.

Therefore the presence of the right people, processes and environment will encourage the rise of Intrapreneurs.

Intrapreneurship, innovation and growth are all entwined for your business to be successful.

If you are asking how’s your business to grow then intrapreneurship is the answer.

Since intrapreneurship entails having the entrepreneurial mindset and right infrastructures, it’s a framework for transformation hence growth.

• Leadership

Intrapreneurs think and act differently. Due to having different motivations and aspirations from the normal staff they prefer working in different environments.

This differentiation qualifies them to lead new growth initiatives.
Intrapreneurship is the best way to attract and retain your most
entrepreneurial staff.

• Change

Intrapreneurs are change advocates. Blazing new trails and being the change they wish to see.

They not only drive change they also model change so others can learn from them the change they propose.

Intrapreneurship helps organizations to accelerate and manage change efficiently.

• Engagement

With intrapreneurship, employees are certain they will always have work that is challenging, meaningful and interesting to them.

Studies have shown that businesses lose significant amount of money annually due to workers not being engaged with work.

Due to passion + determination which is = grit; intrapreneurs are highly engaged in their work.

Furthermore engaging and inspiring other workers to get involved in new things.

This is a recipe for their growth and the organization’s as well.

Intrapreneurs have a lot in common with entrepreneurs.

They take initiative and calculated risks.

And they’re innovative, creative as well as problem solvers. Also tenacious and don’t give up.

Despite the similarities they also have differences.

• Risk

This is the biggest difference between an intrapreneur and entrepreneur.

An entrepreneur is solely responsible for the projects, including all financial risks related to it.

Entrepreneurs willingly sign up for unlimited risk or boundless reward.

While the intrapreneurs get funds from the organisations to avoid financial risk.

Thence they are not entitled to the huge financial gains.

Intrapreneurs aren’t deterred by risk so they take more risk than the average employee.

But these risks are significantly smaller than an entrepreneur’s.

Because entrepreneurs risk losing their businesses if everything goes south.

• Ownership

Another clear difference is ownership. Studies show that entrepreneurs have a distinct ownership of their concept and business.

Meanwhile an intrapreneur’s ideas are owned by the company.

Also an intrapreneur doesn’t have the full independence to make certain decisions despite being autonomous.

It’s common knowledge that some companies don’t give their Intrapreneurs recognition for their concepts and ideas.

Nor do they have equity in the company.

• Culture

Entrepreneurs build their company’s culture from scratch while intrapreneurs have to deal with navigating through longstanding beliefs and policies.

Intrapreneurship compliant companies are building a culture that encourages intrapreneurship among its staff.

Organizations are gaining awareness of the benefits of intrapreneurs hence are working towards creating a work space that encourages it.

• Motivation

Another difference is what drives the individual.

Both entrepreneurs and intrapreneurs are motivated to make an impact on businesses and organisations. But in various ways.

An entrepreneur is motivated by things such as money, personal achievement or fulfilling a lifelong dream.

But the primary motivation of an intrapreneur is either financial stability, love of the job or making a difference within the organization.

• Resources

Intrapreneurs have access to the organization’s resources.

Such as funds, production setups, marketing network and every other support needed.

Meanwhile an entrepreneur has to use his own funds or borrow funds and do the legwork for his own resources.

• Context of Operation

The intrapreneur makes decisions under the auspices of an existing organization.

Most organizations demand that the intrapreneur ask for permission before attempting to create or change anything.

Meanwhile an entrepreneur can make decisions most of the time without seeking anyone’s consent.

Rather he might just ask for advice from the concerned professionals in order to make informed decisions.

Likewise the intrapreneur is the internal revolutionary.

Always questioning the status quo and fighting to change the system from within.

• Focus

The scope of an intrapreneur is narrow while that of an entrepreneur is quite broad.

An intrapreneur is focused on a section of the business.

Creating either a new product, service, method or policy within the organization. And making old processes better.

While the entrepreneur is focussed on the entire business. Because he envisages for the organization.

• Role

The intrapreneur plays a restorative role while the entrepreneur plays a developmental role.

In Conclusion

Intrapreneurship centres on innovation and creativity.

It creates/ transforms an idea into a moneymaking venture while within an organization’s environment.

Also entails following the culture, goals and objectives of the organisation.

Intrapreneurship is used to encourage and motivate employees to behave as internal entrepreneurs.

While knowing they have the resources, funds and security of the larger organisation to lean on.

It helps staff to continually try things until successful, learn from failures and manage funds.

It increases the potential and value of a stagnant business without holding the staff accountable for failure.

Now you see why it’s the entrepreneur’s saviour?

Is there anything we forgot to mention about the intrapreneurship concept? Kindly drop by the comments section.

Entrepreneur Trust Building Tips

Entrepreneur Trust Building Tips: The Instructive Guide

Every relationship needs trust building tips but seeing we are entrepreneurs let’s focus on entrepreneur trust building tips. This is not to say you can’t apply them to other types of relationships you are involved in. It might just need a little tweak.

You are probably wondering why the title says instructive guide for entrepreneurship trust building tips.

While simple they are quite elaborate.

Four kinds of relationships are essential to the success of your entrepreneurial journey.

Accordingly relationship with employees, clients, investors as well as suppliers and outsource providers.

The foundation of these relationships is “Trust”. As earlier emphasized in Trust and Entrepreneurship.

These are the days of entrepreneurial surge due to technology advancement and more people seeing the need for innovation. Therefore leading to the “entrepreneurship boom”.

As a result there’s a struggle to win customers, gain investors, keep the best employees and retain lovely suppliers.

Furthermore trust plays a huge role in successfully achieving all these.

The idea of trust may seem hard for people who have never come in contact with it in any of their relationships.

Not to fret; this article will provide you with entrepreneur trust building tips.

Entrepreneur Trust Building Tips – Employees

• Reward efforts, promote at when due and encourage your staff.

• Another tip is genuinely care about your employees.

• Pay salaries and bonuses at when due. I had a boss who promised Sales Reps commissions. In over a year I spent there he never paid. Not even once. He lost the trust of his employees. They left, set up the exact business and poached his customers.

• As a business learn to endure mistakes from your employees though correct them professionally.

• Treat your employees with respect thereby gain their trust.

Entrepreneur Trust Building Tips – Customers

• Ensure all your sales/ service points are working properly, updated regularly and they all have the same information.

• Existing/ Intending customers need proof that you are genuine hence testimonials. Therefore use every opportunity that presents itself to showcase testimonials from customers who bought.

Entrepreneur Trust Building Tips

Customer Testimonials

You see what I did there? That’s some of our customer testimonials.

• Ensure your Customer Service is prompt and effective.

• Always surpass customer expectations; never go below their expectations.

• Your products/ services should be exactly what you said in the description. Sometime ago I ordered a handbag online, when it was eventually delivered the leather had peeled. The seller never signified that in the description. Of course I returned it and she lost my trust.

• Ensure your payment process is transparent.

• Your products/ services should be readily available.

• At all times offer value and strive to meet and surpass deadlines.

Entrepreneur Trust Building Tips – Suppliers and Outsource Providers

• Stick to the terms of the contract.

• Provide good work conditions.

• Communicate effectively; avoid surprises.

• Ensure everyone understands the terms of the contract to avoid conflict.

• When you get delivery of your supplies ensure you pay at when stated in the contract. If you can’t pay inform them ahead.

Entrepreneur Trust Building Tips – Investors.

• To each his own; let each investor understand what they stand to gain from investing in your venture.

• Be sincere. Don’t tweak the numbers. If business isn’t going as projected at any time; let them know.

• Pay whatever percentage was agreed on. Don’t cheat them out of their investments.

As you have read It’s not so hard to build trust.

Essential trust building ingredients are openness, sincerity, truthfulness and straight forwardness.

To be trusted you need to be trustworthy.

No one will gift you their trust. It’s very expensive.

In conclusion you should earn the trust of the people you will be in an entrepreneur relationship with. When earned it’s hard to lose but when lost it’s hard to rebuild.

Please share in the comments other tips you know entrepreneurs can use to build trust in their business relationships.

Business Growth

Tips For Business Growth

As an entrepreneur you are constantly faced with the challenge of speed in your business growth. You listen/read so many tips and advice from all sorts of sources thinking if you just do all they said you will break out into the big leagues.

Exerting energy in the wrong direction takes you nowhere. Applying the wrong techniques will only stunt your business growth. Have you heard the saying a lot of people are going nowhere fast? Speed without direction is zero.

In this article I share tips that I read and tried out (still using) which actually aided my business growth. You can try them too.

Growing a business should not be a race most especially if you intend to leave behind a legacy rather it should be done systematically with planning and great organizational skills.
These tips will contribute positively to your business growth:

  • BE ORGANIZED AND ORDERLY
    There is nothing more systematic than being organized and orderly. Ensure you keep detailed and accurate record of everything; every document signed, transactions done and not done, receipts issued, complete data of every employee even applicants etc. Also ensure your goals are properly outlined into daily, weekly and monthly targets. You cannot measure business growth without goals. This makes it simpler and achievable.
  • BE CREATIVE AND INNOVATIVE
    As an entrepreneur be open to new ideas. Innovation is the bedrock of entrepreneurship. If you feel you are not innovation savvy then get a team that is. Surround yourself with smart people; employ based on what they have to offer and not on who they know. This will only speed up your business growth.
  • RE-TARGET YOUR EXISTING CLIENTS
    Getting clients to do repeat business with you is far cheaper than what it costs to get new clients e.g. adverts, publicity etc. Applying the Pareto’s principle 20% of your clientele brings in 80% of your entire business earnings therefore it only makes sense to re-target your existing clients for your business growth.
  • NEVER NEGLECT COMPETITION
    Become a competitive entrepreneur. Look closely at your niche and pay close attention to what the influencers are doing then do something better or improvise on what has already been done. Monitor your competitors on all levels. Be all up in their business but not in a rude way and find out through questionnaires, suggestion boxes etc. why your customers prefer your competitors to you and work on improving on their concerns.
  • BE PREPARED AND TAKE CALCULATED RISKS
    Adequate preparation is a must for business growth. Ensure you have all it takes to meet up with demand for your products and services e.g. if you run a manufacturing business make sure your machinery is at top notch. Your methods, policies, procedures etc. should be such that allows for expansion on a short notice to meet up with the business growth.
  • PARTNER WITH COMPLEMENTARY BUSINESSES
    Work together with companies whose business complements yours that is it either completes or adds more value to yours e.g. if you own a PR company and you feel Social media is overwhelming for you then work together with companies that do Social media expertly on a full time basis.
  • STAY DETERMINED
    Have you heard the saying fake it till you make it? I am not saying lie; I am saying hang in there till you eventually get there. Being positive minded will get you to your destination faster than fear. Mentally see your business growth rather than give in to fear.
  • REGULARLY BE IN THE FACES OF PEOPLE
    Increase your online and offline presence either organically or otherwise (free or paid). As much as people have gotten to know your business offline there is a certain reach you can cover offline. You should use the opportunity social media offers to expand your business reach thereby expanding your business growth.
  • DIFFERENTIATE YOUR ACCOUNTS
    Never see your business account as same as your personal account. A lot of entrepreneurs fail to distinguish between their personal purse and the business purse thereby spending uncontrollably and in turn ruining the business. Rather pay yourself a certain amount as salary and use it to cover your personal expenses. Also always plan ahead for expenses so it does not catch you unawares.
  • CONNECT WITH CLIENTS
    As the business owner you ought to connect more with your clients and more often with the 20% that brings in 80% of your income. Be your brand ambassador because no one can explain your vision better than you.
  • MEASURE SUCCESS AND REWARD IT
    For business growth it is best you take into account what works and what is not working to make the necessary changes such as reassigning staff, letting them go, cost reduction etc. Success can be measured using questionnaires and interviews to find out what your customers feel about the products and services you have to offer. It is imperative to measure success and reward it; this reassures your staff and encourages them to do better.
  • DELEGATION
    Being good at one thing does not mean you can run an entire company by yourself. Once your business starts growing steadily employ capable hands to run the business efficiently. You perform excellently as a Sales person does not mean you will perform excellently as an Accounts, Operations or HR person. When starting out it is better you use contract staff to reduce costs such as salaries, allowances, taxes etc.
  • FOCUS AND CONSISTENCY

Focus on your vision and chase it relentlessly. Focus on your clients and ensure you do not lose sight of what they expect to get from                 your business. Focus on the development of each product and service before diversifying. Make a mark by consistently hitting a                           target.

Please feel free to share tips that have aided your business growth with our readers in the comments section.

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Ticking off After You Achieve New Year Resolutions

9 Tips To Help Entrepreneurs Achieve New Year Resolutions

So we have written our New Year resolutions on every surface we can find from our Androids to our Tablets to Laptops and PCs. But the question is will our writing it everywhere alone be enough to help us achieve new year resolutions as entrepreneurs?

Find below the 9 Tips we recommend to help entrepreneurs achieve New Year resolutions.

Over the years we have made resolutions at the start of every year but by the end of the year we are not even half away through our list. We carry them over into the next year thereby making it harder to achieve the resolutions for that New Year.

Listed below are simple things that we could do to spur us on to achieve New Year resolutions.

DETERMINATION

I define determination as the quality of trying to do something even in the face of difficulty. It simply means making up your mind to do something and seeing it through to a conclusive end. It is an essential quality needed in life to succeed in every endeavor. As entrepreneurs our dosage of this should be more than regular. Due to the fact that we face more challenges and make more decisions than the average Joe.

Determination would help us stay on track to achieve New Year resolutions even when situations surrounding us make it impossible.

FOCUS

This is the ability to concentrate on something till it is done or achieved. It is not just enough to write down your new year resolutions you need to focus on each one till they are all achieved. When you focus on one and get it done then you move on to the next one. It is a little similar to determination but determination could be misplaced if the right thing is not being focused on.

MAKE REALISTIC RESOLUTIONS

A lot of resolutions are not achieved because they are not realistic. Setting realistic goals would go a long way in helping to achieve New Year resolutions. Imagine how possible it is for a small time entrepreneur to aim at taking on a contract to build roads and he is not qualified to take a loan in the bank. Just how possible is that?

As an entrepreneur know the strengths of your company, ask what next and surpass that next stage not by jumping stages all in the name of being determined.

OUTLINE YOUR RESOLUTIONS

When you finally decide on where you want your business to be by the end of the year (goal) you break them down into fragments. Like gaining “X” amount of customers, sell “X” amount of goods, service “X” amount of clients, re-target “X” amount of existing customers.

You keep it simple by listing these things. If it is selling “X” amount of goods more than usual; how do you aim to do that? Then list your marketing strategy, affiliate or referral strategy, advert and awareness strategy to increase your band publicity which in turn increases your existing number of clients etc. The traditional “one thing at a time” will take you to your destination faster.

PLAN AHEAD

Create a system that works. Even if you or any of your staff are absent the plan would be a guideline for whoever is on ground to run the show. Ensure you have a Standard Operating Procedure document in place. We have all heard the saying if you fail to plan then you plan to fail but it is so true. Making resolutions without a proper plan in place to achieve them is not a good way to get to the finish line a winner.

No proper planning means you would daily swing like a pendulum to whatever hits you but having a plan assures you that if anything happens it is only going to be a temporary distraction. Your plan would swing back into action with determination and focus thereby achieving New Year resolutions.

MONITOR EVERY PROGRESS MADE

It is very essential to monitor every teeny weeny bit of the process to be aware of every progress made. Not just for your gratification but for that of your staff too. It serves as a psychological boost to know that progress is being made thereby increasing your morale and that of your staff. It makes them know they are in a good place and their efforts are yielding results.

Slow signs of progress or none at all should not turn you into a nightmare rather keep going with the plan and sooner or later you will have that eureka moment. Ensure all heads of department and supervisors are in the loop. Hold meetings as at when do to ensure everyone is on the same page but not longer than necessary. No point wasting precious time.

REWARD YOURSELF AND OTHERS

To make it through your list of resolutions successfully every progress made either by you or your staff should be rewarded. This gives everyone that “feel good” feeling, builds team work and makes your staff feel like family. It also creates a healthy competition among your staff to do better because everyone would want to enjoy the freebies. It could range from sending them to a spa to them having dinner with their loved ones on your tab. Whatever you do just reward honest achievers.

TALK ABOUT IT

Asides writing your resolutions everywhere; on your sticky notes, diaries, androids, tablets, blackberries, laptops and PCs talk about it too. Not just with your staff but with family and friends. Also with your Board of Directors. This is to ensure there is someone to hold you accountable over time and to also encourage you. They go each step of the way with you. They know just when you are getting overwhelmed and they can pull you back up.

KEEP TRYING

Most things are not achieved on the first attempt you just have to keep trying and you will achieve your New Year resolutions after you make it a habit to do the things listed in this article. Bad habits take longer to break so give yourself some time but ensure each day you practice one good habit and each month you practice a new good habit. By the end of the year you probably would tick 80-100% of your resolutions as done and delivered.

Do you feel I have left out a helpful tip to achieve New Year resolutions or you have yours that works for you please feel free to drop them as comments.

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