Social Media Marketing – An Entrepreneur’s FutureOluwaseun Olayisade
Do you know the impact social media marketing would have on your business?
Your products and services get noticed by people you would ordinarily not meet in a lifetime even if you were to advertise on TV, radio, newspapers and magazines.
Welcome to the era of Social Media Marketing or Online Marketing.
As an entrepreneur advertising on social media enables you to target your audience. It also enables small businesses transcend their limited reach.
Imagine advertising on the radio and someone who is not interested is listening they might simply change the station (we all do that especially when a song we love is playing).
Businesses today revolve around Aesthetics and Technology; social media enables you to harness their powers and gains.
According to Wikipedia, Social Media are computer based mediated tools that allow people to create, share or exchange information, ideas, pictures and videos in virtual communities and networks depending on mobile and web based technologies to create highly interactive platforms.
Taking out all the mumbo jumbo, simply define Social Media as web based applications that enable community based interactions and exchange of user-generated contents such as write-ups, pictures and videos.
Examples of social media are Facebook, Twitter, Linkedin, Pinterest, Reddit, Tumblr to mention a few.
According to Wikipedia, Social Media Marketing is the process of gaining website traffic or attention through social media sites.
I simply say Social Media Marketing is advertising on social media sites via posting of contents, pictures or videos to drive traffic to your website thereby converting clicks to actual customers.
- Social Media Marketing benefits your business as follows:
- Directs traffic to your website
- Helps to shape your Brand
- Increases the public’s awareness of your brand
- Gives your business the platform to share ideas with your clients
- Increases your customer base
For Social Media Marketing to be effective you need to have a clear goal, waterproof plan, great strategy and awesome contents.
A proactive entrepreneur can not overlook this trending development in the business world of today. Online marketing is the new publicity stunt.
Get on the web people and make your business socially present.
Please feel free to share the benefits of social media marketing we did not mention in this article with our readers in the comments section.
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